Most people are familiar with the work of Make-A-Wish, but a common misconception is that Make-A-Wish serves only children with terminal conditions. The truth is that wishes have been found to be a valuable part of the healing process. Learning this, years ago Make-A-Wish expanded to include children with life-threatening medical conditions.
Seeking to clarify its mission, Make-A-Wish Vermont recruited iconic spokesmen Tom Bodett of Motel 6 and NPR fame, as well as Jonathan Goldsmith, best known for portraying Dos Equis’ Most Interesting Man in the World, for a PSA campaign called “What You May Not Know”.
“We want families with children facing life-threatening conditions to know that we may be able to help. Children in our program are given something to look forward to, and sometimes that can be enough to lift a child going through scary and difficult medical procedures,” said James Hathaway, President & CEO of Make-A-Wish Vermont. “Optimism can be powerful medicine.”
Tom Bodett and Jonathan Goldsmith have both recorded Public Service Announcements, to be released this week to both TV and radio stations around the state. Featured in the spots is Wish Kid Jamie Heath.
“Just thinking about my wish gave me hope. I felt inspired and able to accomplish anything,” said Heath. “And I still do”
Learn more and to download the “What You May Not Know” PSAs below.